Not for Profits Need to Network Too

Business Networking & Fundraising

Business Networking & Fundraising

All things being equal people want to do business with people they know, like and trust.  That includes Not For Profit Organizations.

I am speaking a the AFP or Association of Fundraising Professionals on Friday.  I am the opening act in a line up of highly professional speakers on the topic of Social Networking, or Web 2.0.

I will be speaking about how Online Networking enhances your Face to Face networking and builds stronger networking relationships.   But, I am a little perplexed, I am not sure that many Fundraising or Not for Profits really do face to face networking.  I have met very few of them at a BNI meeting or at a Rainmakers meeting.  Thinking of the chamber events I go to, I meet few if any of them there.  So, I ask myself why don’t I ever meet them?  Where are they networking?  Do they network? Are they meeting the Small Business Owers, or are they just looking for the big guys?

Gleaners Food Bank is an example of a Not for Profit that networks face to face and does it well.  They are active in BNI and have even taken leadership positions in their chapter and in the region.  Because of their participation, many BNI members have taken tours, BNI Indiana does an annual fundraiser for them.  We learned that Gleaners does not just feed the hungry,  they help pantries around the state feed the hungry.  Not just the hungry but children who get backpacks of food and senior citizens who get food delivered to them.

They have gotten volunteers, like Stacie Shipley with JNS Electric who delivers senior boxes for them every week.  They have create positive word of mouth when the had Aaron Prickle of Lushin Associates take a tour so he could understand what they really do, and he now clears up a lot of misconceptions that he and many of his associates were once under.  Victoria has educated a lot of BNI members about the organization all because she believes in face to face networking.  Unfortunately they have embraced less of the Social Networking.

The Indianapolis Human Society has done a good job with social networking, I see them on Smaller Indiana and on Twitter, but I have never met anyone from the humane society at networking meeting.

If you are a NFP or a Fundraising Professional it is important to understand that people want to volunteer and donate to people they KNOW, LIKE and TRUST.  Getting out to business networking events are important activities, it allows people to get to know you and your mission, to build a relationship, to volunteer, to spread word of mouth and to be advocates.

Using Social Media to amplify those relationships is the icing on the cake.  It is a new economy and everyone is holding on to their dollars, it is time for Fundraisers to come out of the offices and board rooms and meet the small business people in the community.  After all small business owners want to help, they are the fastest growing sector of the economy, but they also want to know who they are helping and why.  They want to meet you face to face.

About these ads

3 responses to “Not for Profits Need to Network Too

  1. I think one reason that few non-profits network is that they are perennially under-staffed. They don’t believe that networking is a good use of their time, and there’s probably no one who can take ownership of it.

    Volunteers would be a good solution, except that many people who aren’t experienced business people still think that networking is selling – and they don’t want to volunteer to do sales.

    • Excellent comment, so how do you help them understand that indeed it is very important. Small Businesses are the fastest growing sector of the economy and Small Businesses Network. Every small business would like to affiliate with an NFP if only they new them.

  2. I wish I knew the answer. At the Clovis Chamber (where I’m the Chief Networking Officer), I’m always glad to see an NFP join because I know that proportionally, the benefits are the greatest for them. But then they don’t network enough to get their full benefit from it.

    Hm, maybe a quarterly non-profit group roundtable… Bring in a speaker on networking or marketing or HR and then let the participants ask questions and learn from each other.

    This would work for anyone who wants to align with NFP’s. Create your own quarterly event, pony up for lunch, and invite a couple dozen groups. Stick with it and your reputation and that of the group will grow!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s